Let the good win. Bonduelle

For Bonduelle's new international platform "Que le bon l'emporte," directed by Simon Neal with Publicis France, we crafted 4 seconds of AI-generated imagery (seconds 11 to 14) within the 20-second film.

A simple conviction at the core of the campaign: reconciling what's good for health, good for the planet, and good for taste — told through the everyday, tender battle to get vegetables onto the most reluctant plates.

On air in France since April 20, 2026, rolling out internationally from May.