60 years of financial independence. BNP Paribas

BNP Paribas celebrates the 60th anniversary of the July 13, 1965 law, the act that finally allowed married women in France to open a bank account in their own name, without their husband's authorization.

Crafted with Publicis, the campaign revisits 1965 through two scenes, a café and a construction site, where the iconic BNP Paribas stars quietly land on the women reshaping their world. Six decades later, the bank reaffirms its commitment, dedicating over €2 billion in annual credit to women-led businesses.

Proud to have contributed to this one.